CALL OF DUTY
For 8 months I worked as lead writer and ACD for the Call of Duty social AOR. I pitched regularly to Activision while creating content for Twitter, Instagram, and livestreams, maintaining content calendars, writing Tweets for live events, responding to other brands, and more. This timeframe covered Call of Duty: Warzone, the closing chapters of Call of Duty: Black Ops Cold War, and the launch of Call of Duty: Vanguard.
We launched quite a few operator bundles during my time. One of my favorites was our strategic execution for the Snoop Dogg Operator Bundle. I led the writing initiative for Snoop’s “Dogg Tags,” which were read by Snoop himself, before being transformed into a bespoke soundboard.
In order to make sure this operator dropped in “like it’s hawt,” we partnered with 100 Thieves’ @joshchx to have him troll some unexpected teammates on a livestream, making for a hilariously impactful launch
The following is a sample series of memes, posts, and replies to major brands I came up with and/or wrote copy for.
