FORGING YOUR STARTUP’S TRUE IDENTITY

Arcfire is a covert brand strategy operation using an evidence-meets-authenticity framework to ensure customers and VCs understand your value at first glance.

GET IN TOUCH

THE FOUNDER

    • Social & integrated campaigns

    • Channel audit & competitor analysis.

    • Social media strategy & content creation

    • Influencer partnerships

    • Brand strategy & tone of voice.

    • Full-funnel campaign planning: paid media, landing pages, email.

    • Paid social campaigns

    • Website optimization & copywriting

    • YouTube scriptwriting

    • YouTube content optimization & SEO

    • Channel branding & content innovation

    • Paid YouTube campaigns

    • Trailers & teasers

This is Taylor Stephens:
Creative Director, Strategist, Copywriter.

13 years spent studying the full consumer journey has provided him with an adaptable skillset ideally suited for the Age of AI.

Spanning across Enterprise AI, fintech, gaming, SaaS, streaming, and more, his work is driven by three client needs:

See Work

arc

· noun · /ärk/

  1. The point in a story where everything changes: a startup moves from what it had to be, to what it was meant to be.

fire

· noun · /ˈfī(ə)r/

  1. The pressure that forges something real: your new identity rises above the passing trends and industry over saturation.

  • "Taylor Stephens has been my Go-To ACD/Creative Leader since landing at ModOp. His ability to ideate, lead a team and most importantly collaborate at a high level to make everyone's ideas the best they can be is unparalleled."

    Gary Goodman (EVP, Creative Innovation - ModOp)

  • “Taylor combines sparkling creative insights with rock-solid execution. I know anytime I bring him on to work with a Chaotic Good client, the work will be exponentially better AND run smoother.”

    Ezra Fox (Founder - Chaotic Good)

  • “In my current role, I think of Taylor as a reliable investment in my own success because he will never stop adding value until I tell him I am satisfied ... Simply put, he’s one of the best bets you could make outside of your own organization to win clients and grow your business.”

    Matt Bretz (EVP, Creative Innovation - ModOp)

HUMAN-AI SYNERGY

Stand out from AI Slop by extending the work of The Founder into enhanced research, automated copywriting, and more.

STRATEGY & IDEATION

AI-automated deep research and social listening.

Show up more frequently in your customers’ ChatGPT and Claude searches with prompt reverse engineering.

  • BEST FOR: Startups and mid-sized businesses.

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PROMPT ENGINEERING

Customized prompt libraries so you can AI-generate copy that actually sounds human.

  • BEST FOR: Founders and small businesses.

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ARCFIRE COPY FORGE

Human-first copy and campaign strategy automated with AI for faster delivery at less cost: 30% off standard retainer fee.

Custom GPT project training for paid ads, social media, websites, emails, and more.

  • BEST FOR: Startups, SMBs, and lightweight marketing teams.

Learn more

CASE STUDIES

Gaming

SEE CASE STUDY

AWARENESS
& ENGAGEMENT

  • Social AOR: social content calendar, ideation, and copywriting.

  • Influencer partnerships.

  • Multi-platform social media strategy.

Fintech

SEE CASE STUDY

PERFORMANCE
& BRAND IDENTITY

  • Conversion-focused, full-funnel campaign planning: paid social, landing pages, email.

  • Audience-targeted messaging and tone of voice.

  • High-level creative consulting.

Mobile gaming

SEE CASE STUDY

YOUTUBE
& ORIGINAL CONTENT

  • Clash of Clans YouTube channel: content strategy, creative direction, scripting.

  • Feature launches, new skins, updates.

  • Concepts maximizing limited assets.

  • PERFORMED IN COLLABORATION WITH EYESTORM CREATIVE.