AN ABOMINATION OF HUMAN CREATIVITY AND AI EFFICIENCY

The Arcfire is a mythic structure delivering copywriting, strategy, and brand storytelling at scale, without sacrificing soul.

THE HUMAN EXPERIMENT

    • Social & integrated campaigns

    • Channel audit & competitor analysis.

    • Social media strategy & content creation

    • Influencer partnerships

    • Brand strategy & tone of voice.

    • Full-funnel campaign planning: paid media, landing pages, email.

    • Paid social campaigns

    • Website optimization & copywriting

    • YouTube scriptwriting

    • YouTube content optimization & SEO

    • Channel branding & content innovation

    • Paid YouTube campaigns

    • Trailers & teasers

Creative Director / Strategist / Copywriter

Known as The Founder, Taylor Stephens tells stories that address the full consumer journey. More recently, he has merged himself with AI to create the Arcfire.

Spanning across fintech, gaming, SaaS, streaming, and more, his work can be broken into three client needs:

  • "Taylor Stephens has been my Go-To ACD/Creative Leader since landing at ModOp. His ability to ideate, lead a team and most importantly collaborate at a high level to make everyone's ideas the best they can be is unparalleled."

    Gary Goodman (EVP, Creative Innovation - ModOp)

  • “Taylor combines sparkling creative insights with rock-solid execution. I know anytime I bring him on to work with a Chaotic Good client, the work will be exponentially better AND run smoother.”

    Ezra Fox (Founder - Chaotic Good)

  • “In my current role, I think of Taylor as a reliable investment in my own success because he will never stop adding value until I tell him I am satisfied ... Simply put, he’s one of the best bets you could make outside of your own organization to win clients and grow your business.”

    Matt Bretz (EVP, Creative Innovation - ModOp)

HUMAN-AI SYNERGY

Stand out from AI Slop by extending the work of the Founder into automated copywriting and messaging that actually sounds human.

STRATEGY & IDEATION

Human-first intuition, planning, and creativity tested and brought to life with AI.

  • AI-automated deep research and social listening.

  • AI video specs allow you to make clear decisions on high-budget concepts before giving them the green light.

  • BEST FOR: Startups and mid-sized businesses.

PROMPT ENGINEERING

Prompt consulting for better output and AI search visibility.

  • AI generate on-brand copy at speed, so you can extend your campaign and A/B test on your own.

  • Show up more frequently in your customer’s ChatGPT and Claude searches with prompt reverse engineering.

  • BEST FOR: Founders and startups.

ARCFIRE COPY FORGE

Get The Founder on retainer, with output boosted by tried and tested AI workflows.

  • Human-driven copy and campaign strategy: paid ads, social media, emails, and product messaging.

  • Lower price. Faster delivery.

  • BEST FOR: Startups, SMBs, and lightweight marketing teams.

CASE STUDIES

Gaming

AWARENESS
& ENGAGEMENT

  • Social AOR: social content calendar, ideation, and copywriting.

  • Influencer partnerships.

  • Multi-platform social media strategy.

Fintech

PERFORMANCE
& BRAND IDENTITY

  • Conversion-focused, full-funnel campaign planning: paid social, landing pages, email.

  • Audience-targeted messaging and tone of voice.

  • High-level creative consulting.

Mobile gaming

YOUTUBE
& ORIGINAL CONTENT

  • Clash of Clans YouTube channel: content strategy, creative direction, scripting.

  • Feature launches, new skins, updates.

  • Concepts maximizing limited assets.

  • PERFORMED IN COLLABORATION WITH EYESTORM CREATIVE.